FOOD TRUCK TREND IN MALAYSIA
The food truck business is getting more and more popular in Malaysia. Some of us don’t seem to realise that we have been enjoying mobile food delivery in various forms for many-many years. Let’s take a look at some of the traditional mobile food choices of the past…
One very popular mobile food seller has been the “roti man”. He would ride his motorcycle or even bicycle from house to house honking is famous horn and attracting everyone from housewives to little kids. Most of us still remember the ecstasy of hearing that sound and seeing the “roti man”. He would have everything from breads and cakes to “muruku” and different types of sweets and crackers.
Another popular mobile food operator is the “chendol man”. Ahhh… This is something every student of the seventies, eighties and nineties would remember. There is nothing quite like a refreshingly delicious bowl of “chendol” on a hot sunny day. It was a daily treat after school.
As time went by, we noticed more elaborate set ups, like the mobile “yong tau foo” vendor, the “tau foo fa” truck and the popular “lok-lok” on wheels.
In the USA over the last few years, it seems as if food trucks have taken over the food scene in many cities. These modern food trucks provide an array of eclectic, gourmet options for at very affordable prices. Like Malaysia, mobile food is not a new concept in the United States either. From the chuck wagons of the old west to the hot dog stands of New York City, quick, inexpensive, food on the road has been a part of our that nation’s history.
Back in Malaysia with this recent resurgence of food trucks, mobile cuisine has gained respect and become popular with everyday folks and foodies alike. Moving beyond just “roti” and “chendol”, these businesses are growing and becoming a financial force within the food industry. Using social media to share locations and fuel public interest, this trend doesn’t seem to be slowing down.
Food trucks in Kuala Lumpur are rapidly growing and now there are even food truck parks being set up. These allow you to sample from many different Malaysian food trucks and at the same time they provide a lovely seating area.
Realising the interest many have in starting a food truck business, one company has decided to share its experience and innovation in operating the food truck business with others. Flaming Wheels has come up with an innovative, fun yet simple way for anyone to run a food truck business. Flaming Wheels is Malaysia’s pioneer in quality meals on wheels. For more information on how you can realize your dream in owning your own food business, give them a call today!