Starting A Food Truck Business
The food truck business is thriving today like never before. We often see huge extravagant trucks loaded with all kinds of food and drink and… guess what? You are thinking of starting your own food truck business.
There are generally two ways you can start a food truck business. You could go the conventional way and do things all by yourself or you could buy into a successful franchise that is already tried and tested. Mind you, both ways come with their own sets of pros and cons.
This week, we will take a look at the conventional way of doing things. Some may argue that the conventional way is the only way worth doing anything. If you believe that the journey is more important than the destination no matter where the journey takes you, this is definitely the way to go. You get first-hand experience and you get to learn from your own mistakes.
For starters, you get to start from scratch. You have a clean slate and you get to build your own brand. Yes, building a brand is arguably the most difficult thing in business. But spending a couple of years on the right advertising and social media exposure may give you the desired results.
Then there is experience – this is something you acquire on your own. You will slowly but surely learn what works and what does not. What authorities need and what you are not allowed to do. It can be a big challenge finding the right location and getting all the necessary licences to operate in that location. You also have to learn the tastes of consumers in that locality and understand the cultural norms.
Next, you have to think of the investment you have to put into your kitchen equipment and storage. And no, I’m not talking about the little kitchen inside the food truck. There is no way you would be able to prepare first class gourmet meals solely from inside a truck. You need extensive cooking facilities to prepare the best quality ingredients needed to go into composing your dishes prior to loading them onto your truck.
Are you also prepared to rely solely on yourself or your hired help to maintain cleanliness and hygiene? You will soon discover that a lapse in hygiene can be disastrous to the consumer and also mark the end of your food truck business.
Once everything is in place, you will also have to look into the marketing expect of your business. How are you going to communicate your location and your products to your target customers? Not many people realise this but the failure of most businesses is caused not so much by bad products but simply due to the lack of proper and effective marketing.
Next week, we will take a look at the food truck franchising option that may not be as exciting as doing everything yourself but would let you pick the most exciting parts of the business to do yourself while leaving the other parts to someone else. Think curry… Are you the type who wants to pick all the raw ingredients and then pound and mix it yourself or are you the type who would buy the already prepared curry powder.