Are all Food Trucks Created Equal
The proliferation of food trucks in Malaysia makes one wonder if there are any differences between one from the other. It is hard to actually pin point differences simply by looking at the business from the outside. But I recently had the opportunity to sit down with Dina Blazevic to talk about the food truck business and the differences quickly became clear.
The first time I met Dina was at a business networking meeting. It was not asy to get to talk to her. She seemed to have a natural magnetism to everyone at the meeting. She was never left alone. People seemed to make a beeline to talk to her. It was only during our second meeting that I actually got to talking with her.
If there is one word that sums up her persona, it has to be “PASSION”. From the word go, Dina dove in to the intricacies that is the food business and how she wanted to share this experience with other entrepreneurs who also wanted to embark on the food truck business.
Dina and her partner Bobby are among the pioneers of the food truck business in Malaysia. It was very tough in the beginning due to the lack of regulations and the fact that a proper food truck concept simply did not exist in the country. This however, did not deter them. They entered the business fearlessly and have brought together many other food truck friends along the over the past 3 years. As Dina likes to point out, its never the destination but the journey that really matters.
Dina and Bobby’s forte had always been in the catering business from the time they ran a restaurant together. This is why it was easier for them to venture into the food truck business as they were able to customize catering skills very easily for new chapter. From the get go, they wanted to create affordable food with NO compromising on quality. Instead of cutting on ingredients they decided to cut down their fixed costs instead.
Attention is given to creating quality food of the highest standards, using only custom home made sauces and the choicest of ingredients. This translated into hearty portions with restaurant quality taste.
Dina explained to me that the secret to the success of Flaming Wheels is the passion and hands on approach of the entire management team. She has assembled a team that had spent many years in the restaurant and hospitality industries (Holiday Inn, Marriott, Shangri-La). This is a team that is very well travelled and familiar with different cuisines and cultures. Something they put into every menu item available on the Flaming Wheels food truck.
Many often ask them about their signature dish, with a smile Dina says that each and every dish created with so much passion and care that each one is a signature dish in its own right. There is never room for compromise. Whatever your palate dictates should help you decide on your flavour selection. …pasta, fish, spicy, Mexican.
Flaming Wheels prides itself with being efficient, hygienic, reliable and friendly. Their customers have become their friends.
Now that they have succeeded in the business, they want to grow their Faming Wheels brand farther by helping other people succeed as well. They know the food and beverage industry is extremely challenging, but they believe that they can help young entrepreneurs succeed with very minimal risks. You should contact them and chat with Dina if you are thinking of venturing into the food truck business. I have a feeling that you too will enjoy the journey…