At first glance, many may wonder why a food truck business is called Flaming Wheels. Just the mention of the word brings to mind an assortment of tyres and rims. However, a closer look at the very nature of the food truck business will lead one to understand the significance of this name.
Flaming Wheels is Malaysia’s pioneer in quality meals on wheels. With a creation of healthy local and international dishes at very affordable prices. Flaming Wheels is a company that champions gourmet meals by bringing the bistro experience to where you are!
The dictionary definition of the word “flaming” describes something that burns fiercely while emitting flames. This is exactly what this company is about. According to Dina Blazevic from Flaming Wheels, the word “flaming” was chosen for this very reason. “We wanted our customers to associate our food with the hot burning flames that is used to create the tastiest and freshest food. Food that is literally fresh off the flames.”
The fact is, today most mobile food operators cook their food offsite and then just bring it out and sell it. Food warmers, and sometimes microwave ovens are used. While there is nothing wrong with doing this, it produces very different results from actually cooking the final products with fire.
Flaming Wheels actually owns and operates a centralised kitchen, however this kitchen is used mainly to prepare the raw food. All their delicious sauces made from scratch using closely guarded recipes are also produced here. However, the final product is still passed through flames at the food truck before being served up to the customer. This is why thats the best option for your next catering event.
Another reason the word “flaming” was chosen was for its other meaning. Flaming also means “passion”. As Dina says; “We possess a flaming desire to produce the best gourmet meals for our clients”!
The word “wheels” is self-explanatory. It simply describes the mobile side of this food business.
In short Flaming Wheels means “The passion to create and serve gourmet food, fresh off the flames at where you are.” Our aim is to always bring the best food and service to our customers be it the food truck catering event we have or at one of our locations.