Food Truck Malaysia | Food Truck KL | Flaming Wheels

Gourmet Meals on Wheels

Flaming Wheels is Malaysia’s first food truck, providing quality meals on wheels.  We have created a selection of healthy local and international dishes at very affordable prices.  At Flaming Wheels, we are championing gourmet meals by bringing the bistro experience on our fully equipped food trucks. 

To Start A Food Truck Business

Today, a new generation of street-food lovers is lining up at food trucks and food carts like never before. These foodies are always excited to try out the latest street fare, always wanting to try something brand new.  However, many do not realise that neither food trucks nor food carts are new to the streets of Kuala Lumpur. Like so many other popular trends, they are the latest version of a long-standing part of Malaysian culture. Yet the street-food industry has never enjoyed so much publicity or notoriety.

food truck business

Food truck operators are very entrepreneurial.  A survey showed that 78 percent of operators have four or fewer employees.  Food-industry observers claim that the food-truck business is increasing largely in response to the economic slowdown. People want inexpensive breakfasts and lunches. Also, employees today are often pressed for time, with more work and shorter lunch hours. These factors make the mobile-food concept more appealing than ever.

food truck park

From an entrepreneurial standpoint, kiosks, carts, trailers, and food trucks have a lower overhead than restaurants and can be moved if one location does not generate enough business. Rather than having to determine where to open a restaurant and worry about the old real-estate adage "location, location, location," the owner can actually drive to a new location, location, location if business is poor.

food truck business

For customers, you add the convenience of having food favourites right outside a particular location. First, you offer food that is cost friendly because you need not pay waiters. You also offer the convenience of quick service. In many cases you provide food choices that can save those on a busy schedule from the need to sit down. Typically, customers can eat street foods while on the way to their next destination. Finally, mobile food is often fun to eat and (if it's good) great to talk about.

Even before you decide what types of food to sell, you'll want to consider how you want to sell them.

Clearly, your decision on how to sell your foods will depend on:

  1. Your start-up money, budget and potential for returns
  2. Your commitment to the business: part time, full time, etc.
  3. Your creative ideas and what it will take to fulfil them
  4. Your experience at running a business
  5. The size of the business you want to start
  6. Your ideal demographic

These are a few of the considerations you will consider as you proceed.  You can also contact us at Flaming Wheels and explore our Food Truck Business Franchise.